SIMMER
Shaped brand strategy, voice and messaging across web, email, social and product marketing as Head of Brand & Content for SIMMER: A financial literacy app. I worked closely with the company founder on brand positioning, content planning and cross-functional collaboration – directing the design team to develop educational video concepts and scripts.
Core Competencies Demonstrated:
Brand Strategy
Website Strategy
Information Architecture
Content Design
Personal Branding
Brand System Expansion & Social Design
Expanded SIMMER's visual identity across Instagram by adapting the core brand system into a scalable social content framework. Designed educational carousels, campaign assets, and video concepts that maintained a consistent brand voice while making financial education engaging and easy to understand.
Brand Voice & Video Content
Served as the public voice of the brand by creating, scripting, and producing educational video content that communicated SIMMER's mission while making complex financial concepts approachable and engaging for a broad audience.
