Mercury Analytics
Collaborated with executive leadership at Mercury Analytics to develop strategic marketing and communications initiatives across digital, editorial and event channels. My work included LinkedIn advertisement & content strategy, executive thought leadership, event marketing, media placements and editorial oversight, ensuring a consistent brand voice while supporting business development and industry visibility. I also partnered with external creative teams to execute integrated marketing campaigns across web, print, email and live events.
Media Placements:
Chief Strategy Officer honored in the Dashboard 25 via PRWeek
Deeply Divided Nation or Are We? via PRWeek
Core Competencies Demonstrated:
Brand Communications
Content & Editorial Strategy
Executive Thought Leadership
Copywriting & Design
Advertisements, Paid Media & Sales
Advertisements:
Drove LinkedIn advertising strategy at Mercury Analytics from ideation through execution partnering with agency designers to align creative with executive vision, and consistently achieving CTRs above industry benchmarks.
LinkedIn Posts:
Case Studies:
Created case studies that illustrated practical, real-world use cases for our apps. By leveraging highly anticipated events such as the Super Bowl and Alec Baldwin's first interview after the Rust tragedy, we capitalized on peak audience interest to increase engagement and expand brand reach.
