Mind and Brain Link & MindPain Relief Institute

Led brand, content, and digital strategy for Mind & Brain Link and MindPain Relief Institute, shaping the practice's online presence and positioning it as a trusted voice in evidence-based mental healthcare.

Key Achievements:

  • Developed and executed an integrated brand, content, and digital marketing strategy across the website, newsletters, LinkedIn, Instagram, and patient communications, creating a cohesive brand experience and consistent editorial voice.

  • Led website strategy, content development, and SEO optimization, improving user experience, strengthening conversion pathways, and supporting patient acquisition through enhanced digital marketing and referral initiatives.

  • Created and launched Ketamine Korner, a LinkedIn newsletter that grew to more than 600 subscribers, while growing the practice's LinkedIn audience organically from approximately 70 to over 550 followers through thought leadership and strategic content.

  • Produced educational campaigns across written, video, and social content, secured strategic media opportunities including a podcast feature, and helped expand the practice's visibility, credibility, and patient reach.

Core Competencies Demonstrated:

  • Communication Strategy

  • Thought Leadership

  • SEO Strategy

  • Scriptwriting

  • Landing Page Strategy

  • Newsletter Development

Ketamine Korner

Ketamine Korner is a bi-weekly thought leadership newsletter created for Mind and Brain Link and Dr. Rohit Aiyer, translating complex ketamine research into accessible, evidence-based content for patients, healthcare professionals, and the broader public.

We researched and translated complex peer-reviewed literature into clear, engaging content for healthcare professionals and patients. Developed editorial themes, fact-checked content and wrote each edition, positioning Dr. Aiyer as a trusted voice in psychiatry, pain medicine, and IV ketamine therapy while building credibility through accessible, evidence-based storytelling.

Explore all the Editions of Ketamine Korner

Building on the brand identity established for the website, I developed a social media strategy that extended Mind & Brain Link's visual identity and editorial voice into a cohesive digital presence.

I created a mix of educational carousels, scripted & edited short-form videos, explainer posts and recurring Moment of Mindfulness posts to engage audiences while making complex mental health topics more accessible.

The result was a consistent, recognizable brand experience that strengthened credibility, increased engagement, and positioned Mind & Brain Link as a trusted resource for evidence-based mental health education.

Instagram Content

Visit Mind and Brain Link's Instagram Page

To support MindPain Relief Institute's digital advertising campaigns, I designed and developed a series of conversion-focused landing pages tailored to different patient audiences and treatment pathways.

Each page was structured around patient acquisition best practices, combining clear information architecture, compelling messaging, and intuitive UX/UI design to guide visitors from initial curiosity to booking a consultation. Every element—from page hierarchy and calls-to-action to trust signals and educational content—was intentionally crafted to reduce friction, build confidence, and improve conversion throughout the patient journey.

MindPain Relief Institute

Next

SIMMER