Personal Branding:

Gastón de los Reyes

I worked with Gastón de los Reyes, Associate Teaching Professor of International Business & Strategy at the D’Amore-McKim School of Business at Northeastern University, on his academic website Gaston de los Reyes.com.

Key Achievements:

  • Led brand discovery to define tone, voice, and aesthetic, shaping a clear long-term brand direction

  • Co-directed a brand photoshoot capturing an authentic, on-brand personality

  • Co-wrote and edited web copy, turning complex ideas into clear, engaging content

  • Applied brand strategy, copywriting, and UX/UI design to craft a compelling site experience

  • Designed custom graphics to support the brand's visual identity

Core Competencies Demonstrated:

  • Brand Strategy

  • Website Strategy

  • Information Architecture

  • Content Design

  • Personal Branding

Custom Graphics:

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