As the Weekend Social Media Editor for the New York Post and Page Six, I developed platform-specific editorial strategies that connected breaking news with millions of readers. Using audience insights, editorial judgment, and performance analytics, I packaged posts and grew the reach and engagement of one of the world's largest digital news brands, serving a collective audience of more than 14 million followers and subscribers.

Key Achievements:

• Curated and distributed breaking news and feature stories across the New York Post and Page Six social channels, using audience insights, editorial judgment, trend analysis and performance data to maximize engagement & reach.

• Developed platform-specific content strategies for Instagram, Facebook, X, WhatsApp, Snapchat and TikTok, tailoring editorial storytelling and content packaging to each platform's audience.

• Applied data-informed editorial strategy to optimize headlines, visuals and publishing decisions, strengthening audience engagement while maintaining brand consistency.

• Collaborated within a fast-paced national newsroom to deliver timely, high-impact journalism to a collective audience of more than 14 million followers and subscribers.