University of Pennsylvania - School of Engineering & Applied Science
Led social media strategy and digital storytelling initiatives for the University of Pennsylvania School of Engineering & Applied Science, building the School's cross-platform social presence while supporting institutional communications. My work spanned content strategy, newsletter production, magazine editorial, video creation, executive communications, and stakeholder consulting, partnering with leadership and academic departments to strengthen engagement across digital channels and communicate the School's research, events, and achievements to a global audience.
Shot and edited all social media content on camera. Sent out bi-weekly newsletter This Week at Penn Engineering, managed all site content, tracked and advanced all six department’s goals, consulted on their goals, wrote the Dean’s tweets, managed Penn-India Tech Forum events, managed school-wide events.
Core Competencies
Social Media, Content & Editorial Strategy
Newsletter Production
Digital Storytelling
Photo Production & Editing
Brand & Executive Communications
Consulting
Instagram Posts Designed, Produced & Executed for Penn Engineering:
Ben in all his glory. Credits: Shot image & produced post.
Virtual Reality: Snapshots from Mechanical Engineering and Applied Mechanics' Senior Design Day. Credits: Shot image & produced post.
ENIAC: Electronic Numerical Integrator and Computer, the grandfather of modern-day computing. Credits: Photo provided by Penn archive. Post produced by Priyanka Pardasani.
A group of flying robots plays the James Bond theme song. Credits: Video editing.
The Towne Building blade. Credits: Shot image & produced post.
Nemirovsky Family Dean Vijay Kumar addressing a group of Engineering students. Credits: Shot and edited image.
The People of Penn Engineering Campaign: Peter Litt poses for a portrait. Credits: Shot photo & conceptualized + executed campaign.
Graduates + others on Smith Walk. Credits: Shot image & produced post.
The unveiling of Penn Electric Racing's new car: REV5. Credits: Shot image & produced post.
In the Bioengineering Lab with Toad and Yoshi! #Nintendo Credits: Shot image & produced post.
A microchip in the Electrical Engineering Lab. Credits: Shot image & produced post.
Swiv, an electronic toothbrush, is mentioned in Fast Company magazine. Credits: Photo provided by Fast Company. Post produced by Priyanka Pardasani.
The Women of the ENAIC. In true 'Hidden Figures' fashion, the women behind this magnificent computer were largely unknown until recent times. Credits: Photo provided by the Penn archive. Post produced by Priyanka Pardasani.
#BernieMeme. Credits: Photo provided by Penn Engineering and created by Priyanka Pardasani via Photoshop.
Dani Bassett, master network neuroscientist, poses for a photo in Science magazine. Credits: Photo provided by Science. Post produced by Priyanka Pardasani.